Sports Team Fundraisers
Sports fundraisers are imperative for a variety of reasons - to buy new uniforms, to provide teams with the proper equipment to practice and compete, and to pay for travel expenses or entrance fees in order to play in various tournaments or leagues.
Most everyone can agree as to why it is important to keep our youth sports teams thriving; these organizations enable participants to be active, competitive, and social while learning new skills. Other benefits include building strong characteristics like leadership, commitment, and responsibility, while learning about teamwork, trust, and working together to achieve a common goal.
Putting on a successful fundraiser to support these ideologies is crucial, and by utilizing a basic marketing concept known as “The 4 P’s,” successful sports fundraising can be a home run.
Product: Appealing to the masses is of the utmost important and it can be as simple as selling raffle tickets, or as challenging as organizing a 5K. Regardless of what the product that is chosen may be, it must have appeal, an overt benefit, and be easy to sell.
Pricing: You want to set the price point so your organization is making enough money to reach its goal efficiently, but not too high where potential supporters will hesitate to purchase and help the cause. However, keep in mind that many people are willing to pay a slight premium when they know their money is going towards a good and charitable cause.
Placement: When marketing your fundraising campaign or selling your fundraising product, location is key both online and offline. First you’ll want to create a virtual hub for your information. A fundraise.com page will easily provide one singular place to drive online traffic for details and donations.
Offline, you will want to position yourselves where a large number of people are sure to pass you consistently, such as outside the local grocery store or a favorite coffee spot. Being able to sell your product at one of the team’s games is also a great idea, because those attending the games most likely already have vested interest in the program.
Packaging: Try to personalize the area you are selling your product from as much as possible. Brand your fundraise.com page, online, and create signs that attract attention and state the purpose of the fundraiser, offline. Then have the kids that are looking for support, marketing and selling your product or event. Example - if you are trying to raise funds for a youth baseball team, consider having the team present is going to make the appeal to the consumer real and put a face to whom they are supporting.
Good luck and let us know if there’s anything we can do to help!
