Build a Better Fundraising Page with our New In-Page Editor
Three weeks ago we re-launched Fundraise.com as completely re-designed, fully responsive website. As part of our new site, we built an in-page editor using backbone.js that allows dynamic content (aka fundraising information uploaded/entered by our users) to function responsively.
What does this mean for everyone using our site? It means that we’re putting the f-u-n back in fundraising by letting the excitement start as soon as you begin dragging and dropping images to build your fundraising page.
Let’s explore the new editor:
Step 1: Upload an image or just drag and drop one: Fundraisers with images raise more money, statistically, than those that do not. Pictures make your page visually appealing, but they also allow your potential donors to connect with you and your cause on a more personal level. By starting with a banner photo for your page, your setting yourself up for a beautiful finished product.
Step 2: Click to give your fundraiser a name: Think of a great name for your fundraiser that relates to either what you’re doing or the cause. Take a few moments to pick a name that sounds like something that would interest you and motivate you to help – “Backyard BBQ,” “Race for a Cure,” “Miles for Myles,” “Send Jessica to Camp,” etc.
The name doesn’t have to be super original; it just need to connect with your donors in a personalized way.
Step 3: Add a description explaining your fundraiser: Adding a description for your fundraiser is your chance to elaborate on your title – tell everyone what you’re up to, when it’s happening, why it’s something that requires their attention, and where the money that’s donated is headed. Last but not least, if you’re hosting an event, don’t forget to remind everyone of all the fun you’ll have together.
Step 4: Set a goal for your fundraiser: Setting a goal is an important part of every fundraiser for 2 reasons: 1) It gives you [and your team] something to strive for and 2) As you start to get closer and closer to your goal, it motivates potential donors to help put you over the top – everyone likes to feel helpful; especially when money being raised is headed to a great cause.
Step 5: Add a catchy headline telling why to give: A catchy headline is a great place to advertise for your cause. Think about headlines you read on your favorite news websites and write a similar one of your own to encourage potential donors to check out your page and get involved.
Step 6: Add an encouraging message: Your encouraging messaging could also be referred to as your “call to action.” Lines like “Help us send Jessie to Camp,” “Come run with us,” or “Get Involved” are good examples. Give people one action item you’d like them to take to help you in your fundraising quest.
Step 7: Add an end date for the fundraiser: When is your fundraiser over? If it’s an event you’re hosting, that’s an easier answer. If it’s a giving campaign, it might be best to set a beginning and an end, as well. Some fundraisers will be open ended, and that’s okay, too. An end date simply gives donors a sense of urgency attached to their potential gift.
Step 8: Add some gallery images: Have some images that didn’t make the banner cut but were a close 2nd or 3rd? Display them in your gallery! Again, the gallery is a great place to connect with potential donors in a visually engaging way. Look to highlight some of the people, programs, and emotions that make your cause so worthy.
If you have any questions, feel free to email: info@fundraise.com or give us a call at 857.445.4165. Happy Fundraising!
