fundraising blog

Featured Fundraiser: Urban Improv

Urban Improv is a nonprofit located in the Jamaica Plain neighborhood of Boston, MA.  Their goal is to utilize improvisational theatre to provide a medium for at risk youth to discover self-exploration, self-expression, and critical decision making.  With their innovative and interactive curriculum, Urban Improv help develop problem solving, cooperation, and leadership skills their students build upon for their futures.  By putting their students in challenging, real life situations, Urban Improv’s program is “a rehearsal for life.”

Fundraise.com spoke to the Urban Improv team via email to find out more about their efforts and initiatives.

How did the Urban Improv get its start?

Urban Improv got it starts 20 years ago when the founders Kippy Dewey, Toby Dewey and Lisa Schmid saw a great need to work with BPS around issues of violence. 

What motivates you in your fundraising efforts?

What motivates us in terms of fundraising is providing quality programs for children in our Boston community to supplement their academic work; it is 100% about giving to children whose lives matter, yet need the support and experiences to give them powerful voices, strong decision making skills and a belief in themselves.

What is your favorite part of working with UI?

Favorite part of working with UI is the range of kids we serve — 4th - 8th grade.

Who benefits from your fundraising efforts?

Over 7,000 students in the greater Boston area benefit from our workshops each year.

What advice do you have for aspiring fundraisers?

My primary advice for aspiring young fundraisers is to sharpen your personal skills and have a passion for your cause. 

What goals are you trying to reach by fundraising?

Goals for fundraising are determined by what are revenue needs are for the year to cover the costs of the nonprofits expenses;  to this end, about 50% is raised via annual fundraiser; 30% individual gifts and the rest from grants and foundation gifts.

Do you have any additional notes or stories about your cause you would like to share?

Urban Improv is blessed because of its loyal donors, volunteers and committmed staff.  Without ALL of their belief in the at risk children of Boston UI would never work.  Our work matters!

For more information about Urban Improv, please visit: Online At Risk Youth Fundraising

Forget Apps: Young Donors View Websites on Smartphones

The Chronicle of Philanthropy recently published an article confirming one of Fundraise.com’s core beliefs – “Forget Apps: Young Donors View Web Sites on Smartphones.”

To reach people in their 20s and early 30s, the most important thing nonprofits can do is to make sure their websites are easy to read on a mobile device and not overly cluttered, says a survey of more than 6,500 young people

About 65 percent of respondents said they liked to learn about a nonprofit through its website, compared with 55 percent who said they turned to social networks, e-mail newsletters (47 percent), print (18 percent), and face-to-face conversations (17 percent).

Other information young people want on a website:

  • 43 percent said they look immediately for proof about the ways their donations make a difference.
  • 41 percent seek volunteer opportunities.
  • 41 percent look for an events calendar.
  • 30 percent gravitate to videos and photos.

Going beyond the bare bones of the information presented, how your website looks matters, too, as young people also scrutinize the design.

“Even if you are a small, scrappy nonprofit, your website should look professional,” said one young person quoted anonymously in a report on the survey results. “I judge the character of the organization with its presence on the web.”

Many young people are looking at charity websites on their smartphones, which 77 percent of the survey participants said they own.

“The mobile device is becoming the entry point and the access point for people to find out about nonprofits,” says Derrick Feldmann, chief executive of Achieve.

Not surprisingly, the speed of Internet communications has led young people to expect “immediate and impulsive interactions” with organizations, according to the report.

Young people said they preferred mobile sites that included just the most important information they could act on and that made it easy to click an address or phone number to connect with the nonprofit.

“They said, ‘My way has shifted between sitting down and viewing information to standing,’” Feldmann says.

Mr. Feldmann says nonprofits should expand their thinking about how to use mobile devices beyond seeking text gifts and creating applications.

Focus-group members liked mobile apps but said they didn’t make sense for nonprofits because it’s possible to get information just as easily on a website, and the apps work only on specific devices, such as iPhones or Androids.

At Fundraise.com we feel exactly the same way – it’s why we moved to responsive technology this spring and why we focus so strongly on the tech that powers our platform and the front-end design that makes it look great. 

We’re looking to help organizations raise more money by making it as easy as possible for donors to give regardless of where they are or which device they prefer to consume web information. And we’d love to help you – shoot us an email at info@fundraise.com or give us a call at 857.445.4165.

5 Tips for Successful Nonprofit Fundraising

As the quarter winds down and the planning turns up during summer, here are 5 tips to consider for successful nonprofit fundraising.   

Communicate Regularly: Communicating with your supporters through regular newsletters that highlight your organizations’ accomplishments, updates, new & ongoing campaigns and fiscal transparency will help bond supporters to your mission and build loyalty while keeping your cause at the forefront of their minds. Ask supporters for their newsletter frequency preference, but generally speaking, one to two carefully timed issues every 4-6 weeks is acceptable. While every newsletter can feature a “donate” button, not every newsletter should be a formal ask. Think about it, would you be excited to hear from a friend or colleague who asked you for something every time they wrote you an email? Probably not.  

Focus on Strengthening Your Community: The community you build around your organization is both the backbone and communal face of your nonprofit. It includes donors, volunteers, members, regular patrons, etc. They have become part of your community because your organization interests them. They have given of their time or their money because they want to see your organization prosper; it is crucial to genuinely engage with these people not only because of the strength in numbers they can bring to your organization, but also because they are great advocates for your cause in the community and can reach out to potential volunteers and donors to grow both bases. Take care of this important group and encourage & listen to the valuable feedback they amass.

Say Thank You: “Thank you” – two very simple words that go a very long way. Most all organizations associate a “thank you” with a donation or a tax-deductible receipt, but think about other ways to thank your tribe of supporters. Formal get-togethers like breakfasts and cocktail hours are great ideas, but thanks to technology today there are also plenty of inexpensive ways to show your appreciation – Facebook and Twitter are a great way to thank both groups and individuals for their time and energy. Post photos with volunteers tagged for their friends to see or tweet at individuals who went the extra mile. Showing appreciation for even the smallest acts furthers your mission and leaves a lasting, positive online impression.

Clean-up Your Website: Your website is the face of your organization online and many times, it will the first impressions your organization makes on a savvy potential donor. A nonprofit website can make or break a supporter’s perception of the organization and can impact whether or not they chose to support you. Review your existing site and ensure that the following vital components are integrated:  1) Your ‘Donate’ button is easy to find, functions properly and is on the first page; 2) Make the purpose, mission, and urgency of your organization obvious on the first page, with links to additional experiences and stories; 3) Make sure your website is clean, easy to navigate, and provides a positive user experience while telling your story; 4) Optimize your website for viewing on mobile devices. In 2011, more people spent time on their mobile device than on their PC and it is expected that by 2013, more consumers will access the web from a mobile device than a PC or laptop. (If you need help going mobile, Fundraise.com can be of assistance – our website is completely responsive for optimal mobile experience. Give us a call); 5) Allow supporters to sign up to receive regular newsletters about your organization – put the burden on yourselves to contact potential donors and keep them in the loop on happenings rather than hoping they’ll return to your site on their own. 

Move the Strategy Online: Obviously at Fundraise.com, many of our past blog posts have focused on the importance of Online Giving and Social Media due to the tremendous growth seen in these platforms and our involvement in the space. According to the latest Blackbaud Index, from July to November of 2011 online giving saw double-digit growth in percentages over 2010. Yet despite these results, there are still many nonprofits that are intimidated and overwhelmed by moving the strategy online. Completely understandable, and we are here to help.  Feel free to contact us directly via email at info@fundraise.com or on the phone at 857.445.4165.


4 in 10 Charities Claim No Fundraising Costs on Tax Forms

       

According to Scripps Howard News Service, thousands of charities do not accurately report to the Internal Revenue Service how they raise money.

Of the nearly 38,000 nonprofits that brought in at least $1 million in gifts, 41 percent reported to the IRS that they spent no money doing so. In total, those groups raised $116.7 billion. 

Robert Ottenhoff, head of GuideStar, was quoted in on Philanthropy.com as saying, “It is ridiculous to think an organization could raise significant amounts of money without spending money to do it.” GuideStar provided data for the investigation.

Many charity leaders say they are under pressure from donors to minimize overhead costs, which include fundraising. However, several organizations said they will re-evaluate how they report those costs in the wake of the study, which examined charities’ most recently available informational tax returns.

Nonprofit organizations often find themselves in challenging situations much different than for-profit businesses; yet many times their end goal is extremely similar – earn money in an effective and efficient manner. 

At Fundraise.com our goal is to help both small and large organizations raise more money while spending less money to achieve success. Yes, there are definitely costs associated with fundraising, but Fundraise.com aims to keep both human and technology costs to a minimum by including design, emails, analytics, reporting, event tools, CRM/donor management, processing and tech support into our fee. 

If your organization is looking to revamp the way you raise funds, we would love to chat with you about how we can help. Email info@fundraise.com or call us at 857.445.4165. 

Featured Fundraiser: Roxbury Youthworks

Roxbury Youthworks Inc. is a non-profit organization located in Roxbury, MA serving the troubled youth of the community. Focusing on those within the justice or welfare system, the organization tries to help these individuals successfully transfer into adulthood after lives of violence, poverty, and victimization.

Fundraise.com spoke with Celenia from Roxbury Youthworks Inc. over email to find out more about how they got started and what keeps them going.

How did Roxbury Youthworks Inc. get its start? 

Roxbury Youthworks Inc. is one of the oldest minority-based organizations in the City of Boston. Conceptualized and then initiated by Justice Julian T. Houston in 1981, RYI first helped decrease recidivism among young men and women from the Roxbury District Court.

What motivates you in your fundraising efforts?

I am motivated to raise funds for RYI because the youth of Boston are in dire need of support. Their lives are gravely impacted by disparities in health, education, crime, and income that stem from the racial divides that exist in Metro Boston as documented below:

Boston’s income inequality has a strong racial/ethnic component. More than one third of families of color had annual incomes of less than $25,000—while almost half of Boston’s white families had annual incomes of $100,000 or more. With 42% of its children in poverty, the Roxbury /Dorchester/Mattapan area represents Massachusetts’ largest concentration of child poverty. In the Roxbury/Dorchester/Mattapan corridor, 85% of families are headed by a single parent, mainly mothers, & at least 20% of the adults have no high school diploma.”

Additionally, though only about a quarter of Boston’s population is Black, Blacks accounted for over half of all arrests made in 2008. Also, over 50% of all arrests for violent crimes in Boston in 2008 were in the Roxbury/Mattapan/Dorchester neighborhoods. In 2010, over 50% of aggravated assaults & over 75% of homicides in Boston took place in the Roxbury/Mattapan/Dorchester districts.

According to the Mayor’s Task Force and the Boston Public Health’s Commission’s  2005 Blueprint: A Plan to Eliminate Racial & Ethnic Disparities in Health report, lead poisoning & asthma are concentrated in the Boston neighborhoods that are predominantly communities of color:  including Dorchester, Mattapan, & Roxbury. Sadly, the death rate from all causes is 30% higher in the poor neighborhoods of Boston; residents are two & a half times as likely to die from diabetes, four times as likely to die of HIV/AIDS, & twice as likely to die from injuries. Alarmingly, of the 22 waste sites in Boston, half are in the predominantly Black & Latino neighborhood of Roxbury.

 In education the disparities are quite discouraging: On the 2007 Massachusetts comprehensive exam, 80 % of white BPS 8th grade students were proficient or advanced in reading, compared with only 48% of African American or Hispanic students. In math, 52% of white students were considered proficient or advanced, compared with 20% of Hispanic students & only 14% of African Americans.” The Boston Public Schools 2009-2010 Student Drop Out Rates report, found that 20.7% of the BPS class of ‘09 dropped out; which is one in five students and that Roxbury had the highest annual dropout rate among Boston neighborhoods. 

What is your favorite part of working with Roxbury Youthworks Inc?

Seeing how dedicated our Staff is to our youth and the youth themselves.

Who benefits from your fundraising efforts? 

Youth between the ages of 13 to 21 who live in the most economically depressed neighborhoods of Boston including; Roxbury, Dorchester, Mattapan, Roslindale, Hyde Park and Chelsea benefit from RYI’s fundraising efforts. Approximately 60% of our youth are Black, 25% are Latino/a, 12% are bi-racial or of other ethnicities, 2% are Caucasian and 1% are Asian and 15% are female and 85% are male. We operate three specialized programs that positively impact the youth that we serve as well as the communities in which they live and include:

District Offices (DOs): In collaboration with the Department of Youth Services (DYS) the RYI DO staff guide youth who are transitioning from DYS secure treatment facilities and residential placements back to their homes and communities. RYI staff utilize a proven and positive youth development approach to helping youth set life goals and to connect them with the resources that they need to meet their goals. The six DO centers are located in Dorchester, Roxbury, Chelsea, and Hyde Park and serve up to 150 youth per year. The success of this program depends upon five critical components: individualized service planning, consistent staff support, referrals to community resources, positive programming, and intensive supervision and monitoring.

Gaining Independence for Tomorrow (GIFT) Program: Since 2008, GIFT has served over 150 young girls that had been victimized or were deemed at high risk for commercial sexual exploitation. GIFT Program youth are between the ages of thirteen to twenty-two. Each youth is assigned a Life Coach who combines their professional skills with their often times first-hand knowledge of the neighborhoods, to provide the compassionate and intensive supports and referrals that the youth need throughout their recovery from commercial sexual exploitation. GIFT is funded by the Department of Children and Families (DCF) and is located in Dorchester, MA.

Roxbury Dimock Street Lead Agency - RYI manages services for youth and families involved with the Department of Children and Families, (DCF). We work closely with DCF to facilitate and monitor supportive stabilization and placement services to 250 youth and their families per year.

What advice do you have for aspiring fundraisers?

To stay creative and fresh.

What goals are you trying to reach by fundraising?

We need to raise at least $150,000 per in order to make sure that all of our programs are fully funded.

For more on Roxbury Youthworks Inc. and their community outreach please visit: Online Supportive Fundraising

    

Featured Fundraiser: Lexington Center

                   

Lexington Center is a private, non-profit organization based in Upstate New York and serves those with developmental and learning disabilities, autism, mental illness, cerebral palsy, physical disabilities, epilepsy and/or traumatic brain injuries.  The thoughtful and dedicated people that make up the organization provide a creative and nurturing environment for those they serve.  Whether they are creating beautiful works of art or supporting their own rock band, Flame, Lexington Center has been helping its community for almost 60 years now! 

Fundraise.com spoke with Tim from Lexington Center over email to find out more about how they got started and what keeps them going.

How did the Lexington Center get its start? 

Over 50 years ago a group of parents who had children with disabilities created a place where their children could go to learn, live and succeed.  

What motivates you in your fundraising efforts? 

Accomplishing a goal that for everyone else seems impossible in the beginning.  

What is your favorite part of working with the Lexington Center? 

Seeing the positive effect the fruits of our fundraising has for the people we support and their families. 

Who benefits from your fundraising efforts? 

Everyone from the community benefits from our fundraising.  Our current campaign is to create a community art center where people we support and everyone from the community can create works of art, cook masterful meals and make beautiful music.  This center will bring people together of all ages and backgrounds - where they can express themselves and connect with fellow artists, chefs and musicians.          

What advice do you have for aspiring fundraisers? 

Be organized, have a clear attainable goal, get as much volunteer help as possible, promote your cause in a way that captures people’s hearts and inspires them to act.   

What goals are you trying to reach by fundraising? 

We typically fundraise for specific campaigns - like a custom tour bus for our rock band Flame (the world renowned musical group of people with disabilities) or for a new Arts Center that will include a recording studio for Flame and the community.    

Do you have any additional notes or stories about your cause you would like to share? 

One of the best ways to change public perceptions about people with developmental disabilities is awareness and community inclusion - fundraising is a great way for the community to connect with your program and take ownership of your mission.  


For more information about Lexington Center please visit: Online Disability Fundraising

Talking Social - Facebook, Fundraise.com & You

According to the most recent Blackbaud 2012 Nonprofit Social Networking Benchmark Report, nonprofit survey respondents have been endorsing Facebook as their social network of choice with a steady increase in participation over the past 4 years. 

98% of survey respondents have a Facebook page with an average community size of over 8,000 fans. Perhaps more importantly, the study also shows that a Facebook Like is worth an estimated $214.82 over the 12 months following acquisition – a definite reason to pay more attention to community you’re growing online.   

Nonprofits are steadily increasing staff resources dedicated to maintaining social networking activities, though 79% still only have one person spending half (or less) of their time on social media tasks. 

As a whole, budgets are continuing to increase for social networking activities, yet 74% of respondents allocate fewer than $10,000 and 43% allocate zero dollars. Since a Facebook Like costs 71% more than a Twitter follower ($3.50 vs. $2.05), how can you look to expand your Facebook community without breaking the bank or going over budget?

Let’s break this into steps:

  1. Leverage the voices of your strongest cause-enthusiasts: You know who your most passionate voices are within your organization – they could be board members, active donors, volunteers, or members of your staff. Make a short list of whom you plan to enlist for this project. 
  2. Ask these voices to become “fundraisers” for your Fundraise.com campaign: One of the greatest features of Fundraise.com is that we allow individuals to fundraise on behalf of organizations and causes. By clicking the “join – become a fundraiser” button, individuals are given their very own Fundraise.com page, a unique link (that tracks and awards credit), and the ability to share information with all of their networks through email and social media without compromising the privacy of their personal data. 
  3. Watch your social media stress decrease while your community awareness grows: By splitting the social media tasks among some of your strongest voices, you will not only offer more messages in volume across the social media spectrum but also provide a nice cross section of genuine passionate voices – different people have different reasons of why they are involved and why others should be too; using the “become a fundraiser” functionality will help you to spotlight these individuals and their personal motivations. At the core of fundraising, we all know that it’s not causes that raise money, it’s people who raise money. 
    Plus, if the average US Facebook user has approximately 234 friends and you activate 5 new fundraisers on your behalf, that’s 1,170 new people you could reach on Facebook and a potential $251,339.40 you could raise over 12  months if they were all converted into Likes. 

Short of the long – it’s work that potentially costs zero dollars and math that’s worth pondering. 

Have any questions? Give us a shout via email at info@fundraise.com or phone at 857.445.4165. Happy Fundraising! 

  

Write a Better Online Fundraising Email

Soliciting friends, family, neighbors, colleagues, and businesses for monetary donations is not always an easy job; especially when the economy is suffering and donation dollars are tight. Before you hit the send button in your email box, take time to write an effective fundraising letter that can speak properly to potential donors on your behalf and help get you one step closer to securing your ticket sale or donation.

Make it personal. Tell the recipient why you care, why you’re spending your own time and energy working on this cause and what their donation would mean to you, personally. At the end of the day it’s more about the messenger than the message, itself, so focus on being your best you.

Keep it simple. Today people are inundated with more information than ever before thanks to improved technology and constant access to it. That said, the person you will be contacting will most likely be busy so a few short paragraphs that get right to the point should do the trick.

Use details. No one wants to throw money at an endless problem with no short-term solutions in sight. Associate people’s ticket price or donation amount with tangible items or actions that give donors hope. Examples include food or supplies that can be purchased, renovations that can be made, treatments that can be paid for or people/animals that can be saved.

In the first paragraph, briefly outline a few facts about the organization that will be benefiting from the fundraiser but make sure to explain how it relates to you.

In the second paragraph, talk about the type of event (bacon and beer, casino night, 5K run, speedo run, etc) the date, the time, and how much fun the event, itself, will be.

In the third paragraph tell the donor about where their money will go and that their donation will be tax deductible, including your organization’s federal tax id number if possible.

Finally, thank the person for taking the time to read your email and for their potential support. Include a link to your Fundraise.com page and let them know you’re available to field any questions they may have.